Articles by Rajiv Leventhal
Brands With Backing
Branded ingredients have gained distinction as ingredient manufacturers have invested in clinical trials and consumer marketing, as well as formed partnerships with major product manufacturers.For manufacturers, the benefits of a high-quality branded ingredient can be significant. Below are six examples of branded ingredients on the market, as NIE details how the companies behind them provide ...
Advancements For The Active
Although the sports nutrition industry is never one without controversy, safer methods and more clinically proven ingredients are helping a growing market expand even more.Despite being attacked in recent years for its alleged ineffective regulatory support, the sports nutrition industry rebounded in a big way in 2010. By adding nearly $2 billion in new U.S. ...
An Immune Movement
Immune health is no longer just a cold and flu seasonal concern, but a yearlong matter that has consumers looking for proven ingredients. Maintaining a strong immune system is at the base of preventative health care. Immune system health is a fickle thing; not only are essential nutrients critical for the production and maintenance of key ...
Cinnamon’s Capabilities
Although many people think of cinnamon as purely a spice for baking, its health benefits have become well known in recent years. In traditional Chinese medicine, cassia cinnamon (the kind most Americans use for baking and cooking) is used for colds, flatulence, nausea, diarrhea and painful menstrual periods. It’s also believed to improve energy, vitality ...
The Private Label Push
The appeal of private label products continues to grow, and manufacturers are innovating hard to meet retailer and consumer demands.Regardless of the end of the “Great Recession,” marketing reports show consumers are continuing to purchase private label products at an increasing rate.According to the Private Label Manufacturers Association (PLMA), in a 2010 GfK Custom Research ...
Dairy-Applicable Ingredients
Foods in the dairy group supply approximately 75 percent of the calcium we consume. In addition, they provide protein, phosphorus, potassium and vitamins A, D, B12, and riboflavin. Although milk, yogurt and cheese offer significant amounts of calcium and other key nutrients, most people eat only half the recommended daily servings from this group.That means ...
Digestive Defense
As North Americans embrace the concept of improving digestive wellness naturally, the demand for enzymes, prebiotics and probiotics continues on an upswing.Digestive health is the fastest growing segment in the United States ingredients market domain, according to a new report released by MarketsandMarkets. In 2010, the total U.S. market for digestive health ingredients was valued ...
Tasting Green: An Easier Sell in 2010
It has taken some time, but it appears as if green foods and grasses are finally beginning to move into the limelight in the natural food market. Health conscious consumers today are looking for more than wholesome, nutritious food to maintain good health—they also want to avoid the ever-increasing levels of pesticides and other chemicals ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Nutrition Industry Executive magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Featured Listings:
