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The Big Natural Debuts to Rave Reviews


The Natural Products Association (NPA) debuted its new official event, The Big Natural, to rave reviews from attendees, sponsors, NPA members and non-members. More than 100 of the industry’s top executives and decision makers gathered in Las Vegas, NV from June 7 to 9 for a packed program focused on education and networking.

The Big Natural is the only event in the industry where people can make a direct investment back into the industry, with 100 percent of profit going directly to education and advocacy initiatives.

“We designed this event to address the issues that are keeping people up at night in our industry,” said Dan Fabricant, PhD, NPA president and CEO. “Based on the feedback that we’ve received, we accomplished what we set out to do.”

“The Big Natural proved to be the place where natural products executives meet to move our business—and the entire industry forward,” added Joe Weiss, president of Nutrition 21.

The Big Natural was created to give attendees access to experts who want to understand how to deal with the political and business challenges the industry is facing and real world solutions to solve them.

NPA also elected a new Board of Directors during the conference, naming Mark Ledoux, CEO and Chairman of the Board of Natural Alternatives International, as Chair. “NPA has turned a page, borrowing from its venerable past, and having the courage to look at the future with clarity and confidence in its purpose,” said Ledoux. “The Big Natural event marks a pivot point for NPA and the industry in many ways, by asking the tough questions of the experts and not being afraid to get the answers.”

In addition, NPA announced winners of the 24th Annual NPA Awards at the three-day event, honoring outstanding individuals in government and businesses that have made valuable contributions to the success of the natural products industry.

The winners of the 2017 NPA Awards include:

  • President’s Award: Roxanne Green
  • Lifetime Achievement Award: Charles McClain “Mac” Haddow and John Haddow
  • Industry Champion Award: Senator Orrin Hatch (R-UT)
  • Novel Ingredient and Science Award: Nutrition 21 – Nitrosigine

The dates of next year’s conference will be announced soon.

For more information, visit www.npainfo.org.


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