Blog
Blog: Ingredient Innovation In the Cannabinoid Category
[Editor’s note: David Neundorfer, chief executive officer for Open Book Extracts, a North Carolina-based manufacturer and product development house for cannabinoid-enabled ingredients, will provide four monthly blog posts covering noteworthy topics regarding cannabinoid ingredients—starting here.] CBD and hemp-derived cannabinoid products continue to garner consumer interest and support. The list of mainstream brands embracing CBD is ...
Organic SEO tips
SEO, which stands for search engine optimization, has become one of the most useful techniques and tools for succeeding online. However, putting SEO strategies into practice takes time and money. If you want to take advantage of all its benefits and save a few dollars, it is entirely possible. But what you save in dollars ...
The COVID-19 Effect on Social Media Marketing
COVID-19 has not only affected the daily routine of people and the economy of the world’s most powerful nations, but it has also had a tremendous impact on social media. Marketers have had to go to great lengths to find the right ways to do their jobs. There have been numerous changes and obstacles. And ...
Effective Social Media to Help Boost Brand Awareness
Effective social media can help boost brand awareness and deepen your relationship with customers. Thus, having a social media strategy in place should be an even greater part of your post-COVID-19 marketing plan. Social media should always be included in your company’s marketing approach and be a vital part of your public relations strategy. ...
An ADHD Success Story
According to Healthline.com, males are almost three times more likely to be diagnosed with ADHD than females. During their lifetimes, 13 percent of men will be diagnosed with ADHD. Just 4.2 percent of women will be diagnosed. Angela Stephens wanted to help her son in school and life, as he had been diagnosed with having ADHD when he was ...
Earned, Paid and Owned Media – What Does it All Mean?
By Sheldon Baker You may have heard the terms owned media, earned media, and paid media. These are words often cited by marketing and public relations (PR) professionals. And you have probably heard a PR person (or been that PR person) who has said, “we do not pay for media.” But in truth, all media ...
Overcoming Confirmation Bias for Natural Products Brands
There is a danger in confusing anecdotal data for truth. Many times, I’ve heard people in the natural product industry or in integrative medicine talk about their personal experience as though it’s universal. Decisions are made based on the subjective experience of those who happen to be decision makers, as though that makes them super ...
The Top 12 Mistakes Supplement Brands Make
From startups to established brands, here are the 12 patterns we’ve seen supplement brands falling into over the last 20 years. From years of working with leading dietary supplement brands, we know these are the hard truths you face. While each company has its own unique set of challenges, there is more commonality than difference. Established leaders, ...
Direct-to-Practitioner Supplement Companies: Patients Don’t Care About Your Brand
We all know how important a brand is for creating trust, loyalty and awareness for your company, but I’m about to tell you something surprising—your brand does not matter to the patients who take your supplements. I bet you never thought you would hear that from the CEO of a brand and marketing agency, right? ...
Storyshowing vs Storytelling in Natural Products Transparency
If you’re like me, you find yourself at a lot of industry events and meet a lot of people. You exchange names, job titles and stories. You laugh. You bond. You leave. At the end of the day, you’ve made some new friends. After so many events over the lifetime of your career, which of ...
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