Blog
You Should Fear Transparency (But Not for the Reasons You Think)
It seems like everyone and their CEO is talking about the Big T (transparency), but few companies are actually taking steps to become genuinely transparent brands. Yadim Medore explains why.
Branding and Marketing Homeopathic Drugs: The New Normal
As homeopathic drugs face mounting pressure to adhere to strict new FTC enforcement guidelines, Yadim Medore shares his thoughts on how to successfully market homeopathic brands within this new regulatory landscape.
Why Are Supplement Companies Underrepresented at Esca Bona?
Yadim Medore analyzes why supplement companies made up such a small portion of the participants at Esca Bona 2016. He investigates the divide between food and dietary supplements, and shares a list of supplement companies that are taking meaningful action to right the state of our food system.
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