NIE Features
Stable, Natural Energy
Forget a quick burst followed by crash and burn, ingredient suppliers are answering calls (often from Millennials) for a more balanced level of energy. “Energy—we all wish we had more of it,” said Luc Maes, ND, cofounder of Kaibae, a California-based producer of organic baobab products. “Therefore, energy will always be a driver to promote ...
Moving Through the Ages
Bone, muscle and joint health are categories rife with opportunity—if you know how to use ingredients to target the generations effectively. The command, “Move!” can be met with different reactions, as follows: “Well, ok, then!” – Millennials. “Um, gimme a sec.” – Generation X. “Do I really have to right now?” – Baby Boomers. All ...
Seeing the Difference
With outside factors impacting human eyesight, ingredient suppliers and manufacturers are determining new ways to support vision health. As people age, the general notion is that vision declines. In 2017, with the screens of various electronics emitting blue light, the question now is how early one’s vision will be impacted. Suppliers continue to stay up-to-date ...
Researching Weight Management
When addressing weight management, those in the natural products industry keep a realistic eye on diet, exercise and equipment, along with scientific backing of ingredients. Weight management makes up a large piece of sales in the supplement market and for good reason. Consumers have come to realize that diet and exercise is the key to ...
As Mother Nature Intended
Non-GMO food, beverage and supplement products are assuredly here to stay—and grow. Often, a new suit needs to be altered. Many people like to “trick out” their cars with after-market parts so that it looks distinguished from the original. In short, when something is changed from its original state, it much better and more adequately ...
Four on the Floor!
Pet parents are seeking the same quality, targeted supplements for their four-legged family members as they take themselves. This market is only getting more opportunistic. For millennia, humans have enjoyed the company and caretaking of domestic pets. Their loyalty, their comfort, their playfulness are all aspects that increase overall quality of life. And when we ...
Tailored for Women’s Health
Targeting women’s needs and physiology is aided by ingredient suppliers’ response to research. With busy lives and trying to balance the demands of family, work or school—and coping with media pressure to look and eat a certain way—it can be difficult for any woman to maintain a healthy diet and lifestyle. “Compared to men, women ...
Global Supply Chain Management: A Clear View?
Do transparency, integrity and quality make up a level supply-chain playing field for all suppliers and manufacturers or are these essential requirements a minefield of more questions than answers? The participants are: • Cal Bewicke, Chief Executive Officer, Ethical Naturals, San Anselmo, CA • Shaheen Majeed, Marketing Director, Sabinsa, East Windsor, NJ • Michael McGuffin, ...
A Well-paved Memory Lane
At a time when society is constantly on the go, ingredient suppliers are finding ways to help keep the population mentally sharp. Which night were those dinner plans again? Was that doctor’s appointment Thursday or Friday of next week? These are a couple of the questions people ask themselves in the midst of their action-packed ...
Digestion’s Beneficial Boost
With digestive health products in high demand, manufacturers are responding to the challenge, as they develop products with influential ingredients that meet customer needs. If one comes to think of it, digestive health is a major player in living everyday life. One cannot survive without food (and water of course), and once it is consumed, ...
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