NIE 2012 05
Living Green
Health-conscious consumers today are looking for more than wholesome, Nutritious food to maintain good health—they also want to avoid the ever-increasing levels of pesticides and other chemicals in our environment. According to www.greenfoods. com, “while periodic use of internal cleansing programs may help to eliminate pesticide residues, the best solution is to gently cleanse our ...
Delivering Results
As distribution is a vital link in the supply chain, NIE offers case studies highlighting strategic partnerships that have brought innovative products to market.Entering the Omega Market TogetherIn 2011, TSI (USA), Inc., a Montanabased distributor with nutraceutical products sold in more than 30 countries that credits itself as never having been a typical distributor, was ...
Antioxidant Nation
Condition-specific antioxidants become the focus as popularity continues to grow.An endorsement from TV’s Dr. Oz can do wonders for a product. The phenomenon, know as the “Dr. Oz Effect,” can send viewers of his television show to the health food store at the mere mention of a certain ingredient, even though he refuses to endorse ...
Providing Efficacy In Theory And Practice
Researchers, suppliers and manufacturers are stepping up efforts to prove ingredient efficacy—but it’s often consumers who have the last word.While it may have specific meanings in different fields, the definition of the word “efficacy” is the power to produce an effect. In the supplement industry, how suppliers, scientists, manufacturers and, ultimately, consumers perceive the effect ...
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