NIE 2013 09
Doing Business Overseas
Selling your brand in a foreign market poses potential risk, but even greater reward for those that plan and partner well. NIE offers case studies of companies that have done it, and insights from associations guiding those markets.The dream of becoming a global brand is an attainable reality as foreign consumers are receptive to products ...
Fresh Catch
With a focus on sustainability, suppliers continue to improve purity and bio availability of efficacious marine-sourced omega-3s. Part I of NIE’s EFA series.Fish oil supplements have shown double-digit growth over the past few years, making omegas one of the most sought-after supplements on the market today. Baby Boomers continue to drive this category’s popularity, but ...
Getting In The Game
The sports nutrition market has seen growth recently from new consumers who want results and are beginning to investigate science-backed products.While riding out tough economic times, the sports nutrition category is moving from bench warmer to starter status, as the market has experienced solid growth over the past year. “According to industry experts, I have ...
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