NIE 2015 05
Ensuring Stability
Industry suppliers employ a range of sophisticated technology to provide stable, active components. Anything that is unstable is downright scary. Think about it: an unstable building foundation, an unstable stock market, an unstable individual. When we perceive something or someone as being unstable, our reaction is to avoid it. Supplements are the same way. If ...
Engaging Customers With Video
As companies who have turned to content-based marketing strategies have learned, good storytelling is the key difference between successful campaigns and those that fail to find an audience. Several elements go into creating a good story: an intriguing topic, the right details, and an engaging voice are all necessary for success. When planning a marketing ...
Telomere-based Ingredient
Telomeres are defined as the protective tail at the end of a chromosome structure that conveys the genetic material information of our cells. Telomeres keep our chromosomes intact and functioning to reproduce cells, the key to healthy aging. Telomere length is very essential for good health. Having long telomeres is an indication of a healthy ...
Beyond What Meets the Eye
New ingredients and today’s trends help expand the variety of options to support eye health. With so many people affected, it is no wonder the global eye health market—comprising of OTC (over-the-counter) eye care and eye health supplements—is worth nearly $5 billion, growing 15 percent from 2008 to 2013, according to Euromonitor in 2014, noted ...
Healthy and Amazing Aging
Wellness, science and technology are merging and becoming a mainstream way to deliver dramatic improvements for healthy aging and longevity. As indicated by the tale of Ponce de Leon searching for the fountain of youth, to the recent fascination with the secrets from the “Blue Zones,” a demographic and/or geographic area of the world where ...
Cheers to Health
Clear labeling and healthier ingredients are the must-haves for functional foods and beverages. Drink and bar manufacturers are becoming more conscious about health and nutrition information on their labeling and providing options for their customers with functional ingredients that are packed with antioxidants, high in protein and trans-fat-free, explained Elyse Lovett, MS, MBA, marketing manager ...
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