NIE 2015 11 12
Can Content Marketing Really Grow Sales?
Way back in 2001, well before the practice of providing content to potential customers had a name, I was fortunate enough to work for a company whose marketing program still stands as one of the finest examples of growing sales with content. What type of cutting edge company arrived so early to the content party? ...
Recipe for Change: Clean Labels
What was described as a trend only a few years ago has now become a major focus area for many consumer packaged goods (CPG) R&D groups. In consumer research conducted by MMR Research Worldwide and Ingredion Incorporated, it was found that nearly 80 percent of consumers across 11 countries surveyed (France, Germany, Italy, Spain, U.K., ...
Obese Children’s Health Rapidly Improves With Sugar Reduction Unrelated to Calories
Reducing consumption of added sugar, even without reducing calories or losing weight, has the power to reverse a cluster of chronic metabolic diseases, including high cholesterol and blood pressure, in children in as little as 10 days, according to a study by researchers at University of California San Francisco (UCSF) and Touro University California. “This ...
Glucose Support
Blood sugar health and weight management are becoming even more important as a whole in the journey toward a healthier future. Maintaining healthy blood sugar levels is a continuous struggle for many Americans, and with the number of people dealing with poor blood sugar increasing over the years, the demand for healthy solutions is also ...
The Future of Omega-3s
So what does the future of the omega-3 category look like? According to Aker BioMarine’s (Oslo, Norway) Becky Wright, “The decline in sales due to various negative studies and media exposure around these studies have presented a challenge for the marine omega-3 category.” “To help mitigate this negativity, GOED (the Global Organization for EPA and ...
EFAs: This is No Fish Story
Omega-3s have weathered storms and are still full speed ahead. Essential fatty acids (EFAs) are today among the most popular and widely used ingredients for finished products and food fortification in the U.S. and globally. They enjoy broad support by consumers, public health agencies and medical bodies. In 1929, the essentiality of alpha linolenic acid ...
Eco-friendly Practices: Fifty Shades of Green
“Going green” not too long ago was a bit rudimentary like one shade, say jade: recycling glass, plastic and cardboard, using energy-saving lights, even carpooling with co-workers. But now, it’s morphed from just jade into 50 shades of green—which encompasses use of multiple new technologies to conserve resources while simultaneously being allowed to maximize growth ...
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