NIE 2016 01 02
Putting the FUN in Functional
People love to eat tasty foods and they demand healthy convenience foods. Here are some ingredients that deliver both experiences. As any trade media editor will attest, their inboxes serve as caches of exciting new launch releases. Over time, these releases show distinctive trends. For example, healthy foods used to tout what they were without ...
Building Trust Through Transparency
We have a running joke here at The Shelton Group about using the title “Strategically Disrupting the Transparency-Synergy Paradigm, Authentically.” Indeed, transparency has officially entered overused buzzword territory, and often means as little as all those other buzzwords. But we’re still highlighting it in the work we do for our clients, because they are all ...
The Role of Protein in the Growing Functional Food Market
Consumers are increasingly focused on the healthfulness of their food. While taste and price perennially top the list for consumers in choosing a food or beverage, 71 percent of consumers are interested in the healthfulness of a product, an increase of 10 percent from 2012 to 2014, and a 15 percent jump since 2010. Weight ...
Nourish The Gut, Nourish The Body
As we learn about the inner workings of the digestive system, our understanding of its needs become more apparent. While there are serious digestive health concerns out there, many do not last long, according to the Office on Women’s Health, U.S. Department of Health and Human Services. “Everyone has digestive problems from time to time—an ...
Gut on a Chip
Microchips lined by human intestinal cells revolutionizes microbiome analyses. A human gut-on-a-chip micro-device was used to co-culture multiple commensal microbes in contact with living human intestinal epithelial cells for more than a week in vitro and to analyze how gut microbiome, inflammatory cells, and peristalsis-associated mechanical deformations independently contribute to intestinal bacterial overgrowth and inflammation. ...
About AmealPeptide
“Maypro uses a patented fermentation and enzymatic process to release two key tripeptides, Valyl-Prolyl-Proline (VPP) and Isoleucyl-Prolyl-Proline (IPP) from the milk protein casein,” noted Dan Lifton, president of Proprietary Branded Ingredients for Purchase, New York-based ingredient supplier, Maypro. “These tripeptides inhibit the action of a specific enzyme that constricts blood vessels. By limiting this constriction, ...
Omega-3 Index for Heart Health
“Omega-3 fatty acids are important nutrients for a healthy heart. The omega-3s found in krill provide mainly phospholipid-bound EPA and DHA meaning that they are better recognized and utilized by the body, yielding significant heart health benefits,” said Becky Wright, marketing director for Norway-based, Aker BioMarine AS. “They have also been shown to raise the ...
Investing in Heart Health
The heart health category is poised for substantial growth—that is if the dynamic market, growing segments and industry prognosticators have any say. Cardiovascular disease, also called heart disease, encompasses a range of conditions that affect your heart, and include: blood vessel diseases, such as coronary artery disease; heart rhythm problems (arrhythmias); and heart defects we’re ...
Industry Forecast
The participants are: • Dr. Daniel Fabricant, CEO & Executive Director, Natural Products Association, Washington, DC, (202) 223-0101 • Marcia S. Moll, Marketing Director, Dietary Supplements & Herbal Medicines, U.S. Pharmacopeia, Rockville, MD, (301) 881-0666 • George Pontiakos, President & CEO, BI Nutraceuticals, Rancho Dominguez, CA, (310) 669-2100 • Elan M. Sudberg, CEO Alkemist Labs, ...
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