NIE 2016 07 08
Not So Heavy Metal: Formulating with Minerals
The mineral kingdom provides many elements humans require for homeostasis—although this is far from news, consumers equate foods and beverages that have superior mineral content with “good for me.” For example, if your company creates a healthy cereal pack with no fortified minerals and the competition has something very similar but with “added calcium and ...
Human Ancestors: Heavier Bones, Healthier Mobility
A 2015 study, led by Christopher Ruff, PhD, a professor of functional anatomy and evolution at Johns Hopkins School of Medicine, has shown that our ancestors that hunted and gathered, had much sturdier skeletons, therefore, the ability to withstand skeletal deterioration and loss of mobility. Ruff and colleagues examined bones of several hundred humans who ...
Move It!
Maintaining the ability to be active without pain or limitation is the goal for millions of Americans. Considering three key areas that contribute to movement can help. We all marvel at performance athletes such as gymnasts, even though many of us don’t feel the need to be that flexible or powerful. However, for millions of ...
What’s Your Blue?
NIE: Can you tell us about the What’s Your Blue program? Lynda M. Doyle (senior vice president, global marketing, OmniActive Health Technologies): “Traditionally, the primary focus within the eye health category has been on an increasingly aging population that is aware of their need for prevention or to address age-related eye conditions. However, the majority ...
An Eye on Vision Health
As populations age and digital stresses on consumers’ eyes grow, beta-carotene’s kissing cousins are poised for opportunity. In 2015, vision health emerged as “the third most dynamic health and wellness positioning platform globally, behind energy boosting and food intolerance,” said Simone Baroke, contributing analyst for market research provider, Euromonitor International. As far as functional vision ...
Safe, Effective Antioxidants
Improved consumer and scientific understanding of antioxidants help grow the market. The human body is in a constant state of metabolic reactions, several of which generate free radicals that need to be quenched since they can cause damage to cells, tissues and vital organs. “The human system has the potential to quench these free radicals, ...
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