NIE 2019 01 02
Before You Hire That Razzle Dazzle PR Firm (ask these questions)
One of my all-time favorite Broadway scenes is in the show “Chicago” when Roxie Hart’s lawyer preps her for the witness stand to portray her as an innocent damsel who, in reality, murdered her lover. The lawyer, Billy Flynn, said, “Give ’em the old razzle dazzle,” referring to the media and jury. And razzle-dazzle them ...
Sustainable Ingredients
How CPG brands are reacting to increased consumer demand for ingredients with a story. From once only appealing to a niche environmentally conscious consumer, sustainability has moved beyond being a “trend” to a point of differentiation and a clear unique selling point. We are on the cusp of reaching a tipping point where it is ...
Walnuts Impact Gut Microbiome and Improve Health
Diets rich in nuts, such as walnuts, have been shown to play a role in heart health and in reducing colorectal cancer. According to a study from the University of Illinois, the way walnuts impact the gut microbiome—the collection of trillions of microbes or bacteria in the gastrointestinal tract—may be behind some of those health ...
The Quest for Optimal Gut Health
Driven by consumer demand, the landscape for digestive health ingredients is being transformed. The digestive system holds the key to one’s overall health, and it ought to be treated as so. Digestive diseases affect approximately 60 to 70 million Americans annually according to the National Institute of Diabetes and Digestive and Kidney Diseases, while 36.6 ...
Wacker Biosolution’s HTEssence Shows a Positive Effect on Blood Cholesterol
Rachela Mohr, manager of business development nutraceuticals with Wacker Biosolutions, Wacker Chemie AG, Munich/Germany, said the company is interested in proofing the positive health impact of its products. “This explains why we considerably invest in research and work very closely with well-esteemed institutes and universities.” In 2018, for example, a clinical study has shown that ...
The Lifelong Journey of Natural Heart Health
Ingredient suppliers address consumers who, over time, will embrace many natural products and ingredients in the pursuit of cardio-metabolic wellness. The increasing cases of mortality rate due to cardiovascular diseases is raising the global demand for heart health products. According to the World Health Organization (WHO), 17.9 million people died from cardiovascular disease (CVD) in ...
TABS Analytics’ 11th Annual Vitamin Study Findings
Kurt Jetta, PhD is the executive chairman and founder of TABS and lead product developer for TABS Analytics, a technology-enabled retail and consumer analytics firm. Here, he discusses findings from the TABS Analytics’ 11th Annual Vitamin Study. NIE: Do your consumer survey data (from your TABS Analytics’ 11th Annual Vitamin Study) track (well) with natural ...
2019 Industry Forecast
The Participants Are: • Jonathan Emord, Esq., President, Emord & Associates, Washington, D.C., www.emord.com • Daniel Fabricant, PhD, President and CEO Natural Products Association (NPA), Washington, D.C., www.npanational.org • Kurt Jetta, PhD, Executive Chairman and Founder, TABS Analytics, Shelton, CT, www.tabsanalytics.com • Mark LeDoux, Chair and CEO, Natural Alternatives International (NAI), Carlsbad, CA, www.nai-online.com • ...
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