Modern Marketing Mistakes
Much of the marketing communications that I see these days leaves a lot to be desired. Examples of gratuitous pandering and [...]
NIE Building Better Brands
5 Fundamentals of Digital Marketing
Digital Marketing has been evolving for more than 25 years, but far too many brand managers are still lacking a strong and [...]
The X Factor: Focusing on Generation X
The foundation of successful branding lies in understanding what makes consumers do what they do. Many brands struggle with [...]
Revisiting The Green Imperative
What does it mean to be green? Sustainability should not be about marketing hype or embracing the latest contemporary [...]
Thank You for Advertising
Are marketers spending too much time on social media? Marketing is about creating products that meet consumer needs and [...]
Natural in the New Normal
Americans might not agree on much these days, but there is probably even a global consensus that our circumstances have [...]
Rebranding for Social Impact
Harnessing the Power of Moral Self-awareness As Shakespeare put it in Twelfth Night, “some are born great, some achieve [...]
The Joy of Strategic Marketing
Marketing strategy is not for the thin-skinned. Its primary purpose is to drive revenue by delivering value through [...]
New Product Development Part One: Strategy & Process
New product development is the key to ongoing brand success. The equity that marketers have built into a brand over time can [...]