The Pitch
Lift Others as You Rise: The ROI oF Mentorship
Twenty-three years ago, at 27, I started my own PR agency, not because I wanted to be an entrepreneur, but because I had run out of options. I needed to make a living. I [can thank] my former boss for putting me in that position, for the success that followed, and for unknowingly planting a ...
Old-school Communication Tactics That Cut Through the Digital Clutter
I keep a box in my closet filled with handwritten letters and cards. Some are from family members, others from former interns and team members at Pitch Publicity. On tough days, when work feels isolating or unappreciated, I reach for that box. There’s something about seeing a familiar handwriting, the curve of a letter or ...
Play to Win: How to Navigate Conferences Like a Pro
Navigating a multi-day conference can feel like the playoffs—adrenaline-fueled and exciting, but also exhausting and costly without a solid game plan. In the early days of building Pitch Publicity, showing up at industry conferences was part of my playbook and the unspoken rule for breaking into the natural products space. At these events, I could ...
Gen Z is Here: How to Attract, Engage and Retain Them
For most of my career, I’ve worked closely with young professionals, guiding them from college into the workforce. In doing so, I’ve had the unique advantage of witnessing firsthand how each new generation brings fresh expectations, values and work styles. Through the internship mentorship program at Pitch Publicity, I gain a direct window into these ...
Not Just a “PR Problem:” How to Identify and Prepare for Crisis
My client called in a panic. “GNC is getting bomb threats. We need to go to Virginia Beach and talk to Pat.” To say that our publicity campaign for “Pat’s Diet Shake” kicked off with a bang would be an understatement. It had turned into a full-blown crisis. What was supposed to be a straightforward ...
Retire with PURPOSE: The ‘Re-Hirement’ Revolution
I rushed into the dining room, scanning the sea of neatly arranged place cards, finally spotting mine just in time. My flight had been delayed, and I’d barely made it to this exclusive CEO dinner—an invitation-only event where being late wasn’t an option. Relieved, I settled into my seat just as the program was about ...
Responding to Career-defaming Cyberbullying
I frequently share updates about my clients on social media, which aligns with my work as a publicist. Although not everyone engages with my posts, and it sometimes feels like I’m speaking to an empty room, I know from analytics that many people are watching and reading. I’ve learned that even if likes and comments ...
AI vs. You: The Crucial Difference in Crafting Memorable Communications
My client dispatched me to Cortes Island to meet up with Dr. Andrew Weil, a key figure in a video project we were producing about natural pet food. The instructions were crystal clear: make the journey to this remote island nestled in the Discovery Islands archipelago off the coast of British Columbia, Canada, execute our ...
Toast to Change: Leading Without Alcohol
My mom was crying as I pulled my car out of the driveway the day after high school graduation. I was a couple of weeks away from turning 18 and couldn’t wait one more second to start my adult life. Subconsciously, I knew the only way to do that was to get out from under ...
Ditch the Goals and Proclaim a Word
Ten years ago, I ditched the New Year’s resolution goals and replaced them with a single word. My yoga instructor motivated me to do this after sharing how she had used this practice of naming a single word as her mantra and goal for each year. At the time, this idea really resonated with me ...
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