NIE Features
Helping Men Achieve Good Health
Men’s health products depend on strong evidence-based ingredients for growth. According to the Men’s Health Network, there is a deterioration of the health of American men attributable to a lack of awareness, weak health education, unhealthy work and personal lifestyles. Further, the Centers for Disease Control and Prevention (CDC) reported that women are 33 percent ...
Heart Health Maintenance
Though the market for heart health supplements is mature, improved ingredients and consumers’ increasing desire for natural preventions may help the category build speed. Older adults drive the heart health supplement market, with good reason. According to Thierry Garrier, marketing director, supplements for New Jersey-based DSM, “Consumer sales of supplements targeted to heart health have ...
2018 Natural Industry Forecast
From renewing its focus on science, to experiencing an “Amazonian market entry,” to re-thinking natural—the natural products industry forges ahead. The Participants Are: • Jonathan Emord, JD, Emord & Associates, Clifton, VA, www.emord.com • Arundhati Kasbekar, Senior Manager–Regulatory Affairs, Freyr Solutions, Princeton, NJ, www.freyrsolutions.com • Randy Kreienbrink, Director of Marketing, BI Nutraceuticals, Rancho Dominguez, CA, ...
Digestion Developments
As consumers learn more about the importance of digestive health, suppliers see to it that natural ingredients are part of their maintenance plan. The “American diet” might be described as consisting of hamburgers, hot dogs, meatloaf, roast beef, fried chicken and soda, etc. These foods, however, are not what Americans eat every day—American cooking is ...
Blood Sugar Focus
Whether they have diabetes or not, consumers are increasingly interested in keeping healthy blood sugar levels, and natural ingredients are becoming part of the plan. According to the World Health Organization (WHO), the number of people with diabetes has increased considerably from 108 million in 1980 to 422 million in 2014. By 2040, one in ...
EFA Outlook 2018
Omega-3 essential fatty acids, both marine- and terrain-sourced, continue to be quite the vibrant, evolving category. Consumers are invested—here’s what the category looks like for 2018. For years, more American adults were proclaiming, “I want my EFAs!” And for good reason; popular health media continue to tout the benefits of docosahexaenoic acid and eicosapentanoic acid—DHA ...
Sports Nutrition Industry Update
Sports nutrition supplements are in energetic demand by a wide range of consumers who want physical improvement more quickly than with diet and exercise alone. Here’s how to get in the game and win. Perhaps more than any other category, sports nutrition is flexing its muscles and enduring a marathon of research and development. And ...
Improving the Supplements Narrative in Washington DC
The Participants Are: • Mike Greene, Senior Vice President, Government Relations, Council for Responsible Nutrition (CRN), Washington, D.C. • Mark A. LeDoux, Chairman and CEO, Natural Alternatives International, Carlsbad, CA • Michael McGuffin, President, American Herbal Products Association (AHPA), Washington, D.C. • Scott C. Tips, JD, President, National Health Federation (NHF), Monrovia, CA • James ...
A Stress-free Dose of Z’s
Having life cause its share of stress can be difficult enough to deal with, especially when it affects sleep. Natural ingredients and products are teaming up to help consumers get the sleep they yearn for. It’s safe to say, experiencing some sort of stress in life is inevitable. The reasons behind it can vary as ...
Encapsulating Expertise
Why contract manufacturers are a critical core of success and innovation for natural brands and marketers today. The Participants Are: • John Altenberg, Vice President of Sales and Client Services, Vit-Best Nutrition, Tustin, CA • Emek Blair, PhD, Founder, Valimenta Labs, Fort Collins, CO • Kenny Flores, Vice President of Sales, Reliance Private Label Supplements, ...
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