NIE Features
Building Blood Sugar Support
No longer an isolated category, experts agree glucose maintenance is a “building block” that should be part of any health maintenance strategy.Diabetes prevention has become a major public health investment since 350 million people are currently living with diabetes, among which 90 percent have type 2 diabetes, a chronic but preventable disease, according to the ...
Navigating Essential Fatty Acids
Bad press had its effect on fish oil product sales; now the industry is looking at more science, education, GOED and plant-based products to move the market along swimmingly.With unfavorable reports on mislabeling and studies questioning their benefits, sales of fish oil supplements have declined this year, but suppliers say the state of the market ...
Watch Your Labeling
Just like good gossip, bad labeling and claims can start early–and create trouble.Your labeling can make or break you. In addition to investing time and money to create a visually appealing dress that encourages a consumer to physically inspect it on a shelf, it needs to also properly convey its contents, its directions of use, ...
We’re With The Brand
Providing solutions through research, or solving processing and formulation challenges, branded ingredients’ uniqueness also makes a statement to consumers.For those considering branded ingredients, scientific research, ease of use and product differentiation may come into consideration. But bottom line figures may push the final decision: According to IRI scan data, condition specific supplements account for 27 ...
Sports Nutrition’s Widening Playing Field
Average Joes outnumber jocks when it comes to this category’s target consumers. Their needs are guiding new product innovation and, ultimately, rehabbing a bruised reputation.The category of sports nutrition supplements may bring to mind a very particular group of consumers, namely, bodybuilders and extreme athletes who are highly educated on fitness and will try almost ...
Non-GMO Update
In the continuing story of GMOs (genetically modified organisms), a strong trend is the growing concerns among consumers about understanding where their food comes from and under what conditions it was produced. Issues such as sustainability, social justice, environmental responsibility, etc. are moving to the forefront and various forms of third-party certification will likely play ...
Immune Defense
Consumers are becoming more discriminating when it comes to preventive and protective immune health.It’s around this time of year that immune health is on the top of everyone’s minds—cooler months are on the horizon, kids are back to school in germy classrooms, parents are stressed out with new schedules, and everyone is feeling a little ...
Considerations In Contract Manufacturing
As brands focus their attention on product development and marketing, contract manufacturers fill in the gaps with facilities and expertise.There’s no question that supplements are in demand and the product landscape is growing as fast as the audience base. “With the rising cost of health care, people are increasingly turning to natural alternatives for what ails ...
Home Grown
A commitment to red, white and blue has suppliers and manufacturers seeing green. Worries about food contamination, water treatment and crop fertilization in other countries, as well as wanting to support family farms and local economies, have led some U.S. consumers to view “Grown in the USA” as a symbol of quality and a way ...
Joint Health For The Young
Traditionally targeting an older audience, the natural joint health market is expanding to meet the needs of a younger generation. Arthritis, a condition that causes pain, swelling and stiffness in the joints, is the No. 1 cause of disability in the nation, affecting an estimated 50 million U.S. adults. This chronic condition includes more than ...
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