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The Daily Wellness Company Launches TruTag On-dose Identity Solution

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TruTag Technologies (Kapolei, HI), a security and technology solution provider, announced that The Daily Wellness Company (Honolulu, HI) has launched the TruTag dosage-level product identity technology into its products in the United States, starting with its top-selling product, FertilityBlend for Women.

TruTag Technologies improves the safety, traceability, and authenticity of pharmaceuticals and nutraceuticals with its on-dose technology solution. TruTag’s microparticle-based pure silica, known as “TruTags,” uniquely enable customers to authenticate, identify and trace solid oral dosage form (SODF) tablets and capsules along the entire length of a supply chain. TruTags are edible, covert and are pure silica, a well-accepted excipient material that is considered generally recognized as safe (GRAS) by the United States Food and Drug Administration (FDA), and can effectively act as covert on-dose bar codes for capsules and tablets.

This enables the manufacturer to retrieve real-time product intelligence and origin information directly from the pill itself without reliance on external packaging. This security diagnostic tool enables brand owners to counteract product diversion, identify unauthorized grey markets and find other distribution vulnerabilities. TruTag’s state-of-the-art precision porous silica manufacturing facility is formally registered with the FDA as a food manufacturer, and is fully compliant with cGMP (current good manufacturing practice) requirements for pharmaceutical excipients and compliant with the Food Safety Modernization Act.

The Daily Wellness Company has partnered with TruTag Technologies to authenticate its products across the global supply chain. Following the initial launch of the TruTag product identity solution in the U.S., Daily Wellness plans to implement the product security platform across other leading products as it expands distribution internationally, particularly in the Asia-Pacific region. The TruTag solution will be integrated into Daily Wellness’s new Physicians Formula line, which includes the company’s highest potency formulations.

“We are very excited to be deploying this innovative technology to show our continued commitment to product quality and integrity of which our customers have come to expect over the last decade,” said Denny Kwock, CEO of The Daily Wellness Company. “Using TruTag’s on-dose identity solution will allow us to access detailed information about our products, including manufacturing origin, without the need or reliance on packaging or lab results. It is the most advanced solution available to ensure both pharmaceutical and nutraceutical products are valid and genuine.”

For more information, visit www.trutags.com or www.dailywellness.com.


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