Global market research company Euromonitor International (Chicago, IL) announced a new partnership with the US-China Health Products Association (USCHPA).

This partnership is the latest effort to link market research to consumer health care and products in China, according to the company, adding Euromonitor’s consumer health system researches hundreds of subcategories surrounding vitamins and dietary supplements, sports nutrition, herbal/traditional products, weight management, over-the-counter (OTC) medications, allergy care and pediatric consumer health.

“Euromonitor is pleased to work with the USCHPA,” said Monica Feldman, head of Consumer Health. “We’re looking forward to educating members on the size and scope of the health market in China.”

Jeff Crowther executive director, USCHPA , said Euromonitor’s research and expertise within the consumer healthy industry provides our members insights that are hard to come by. “Better understanding of the Chinese consumer can only assist in better products and successful market entry in Asia,” said Crowther.

For more information, visit www.euromonitor.com.