Norway-based Kappa Bioscience has announced that it is expanding its business in the United States.

Kappa Bioscience continues its geographical expansion by establishing a U.S.-based entity in late 2020. “Our strategy requires focusing on one of the world’s largest regions for dietary supplements and functional foods. We have reached the point where the number of clients and projects require dedicated local resources,” said Jörg Büttinghaus, vice president sales at Kappa Bioscience Group, and President of Kappa’s U.S. business.

“Through our New Jersey-based entity, Kappa Ingredients USA, Inc., we are investing in customer centricity, business development, and marketing. In a second step, we will expand our local production,” added Egil Greve, Kappa Bioscience CEO. “Our objective is to support our clients to a faster and greater degree with products to fit the local needs, made in the USA and to create new jobs and partnerships. One great example is our scientific cooperation with U.S. universities and research institutes, to develop further scientific evidence of the many health benefits of vitamin K2 MK-7.”

With the international presence growing and expansion continuing,  Kappa said it has implemented organizational changes. Following Dominik Mattern’s arrival as the new vice president of marketing, Büttinghaus will spearhead sales. With his industrial expertise, Kappa will be able to expand local focus in the U.S. Kappa Bioscience, will intensify its close collaboration with its efficacious U.S. distributors and expand its offerings to include new, innovative products, features and services, according to the company.

Thies Ripcke has taken over operational management in the U.S. Justin Theriault, who joined Kappa in 2017, will continue to manage key customers. Continuing to invest in the U.S., Kappa stated it has been expanding the team with new experienced managers to enable a high level of service to local clients:

•       Crystal Webber, MS Food Biochemistry and Registered Dietitian,
•       Jennifer Chase, MS Food Science, and
•       Tamara Sofi, MS Holistic Nutrition.

“Kappa Bioscience is well poised for explosive growth internationally, and I am excited to lead our expansion efforts,“ said Greve.

For more information, visit www.kappabio.com.