Kerry Group (Ireland) has unveiled its new digital innovation hub for supplements, a major step forward in Kerry’s mission to redefine the space, according to the company. A one-stop-shop for customers, the hub will feature invaluable information including:

• Expert interview videos with Kerry’s leading scientists and subject matter experts
• New proprietary global research, featuring consumer preferences in supplements and across key health platforms
• Insights into consumer taste preferences in supplements, in categories like gummies and functional beverage
• Clinical study data for Kerry’s ingredients
• Solutions tools, including videos, sell sheets and brochures for each of Kerry’s proactive health ingredients.

By combining premium, clinically proven ingredients with the brand’s ingenuity in taste, Kerry said that it is creating leading-edge health and wellness solutions that blend the best of science, sourcing and sensory. The science-backed, impact-driven innovator offers ingredients designed with consumer need front of mind.

“We have the resources and expertise to quickly bring innovation to market by pairing science and insights with our global reach,” noted Dr. Alexandra Boelrijk, senior director of R&D for Kerry’s ProActive Health division. “We’re committed in our mission to make a global impact, by combining our portfolio of science-backed wellness ingredients with world-class research capabilities to address consumers’ most pressing needs in digestive health, immune health, cognitive health and women’s and infant health.”

For more information, visit www.kerry.com.