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Kerry Releases Plant-based Dairy Alternative Toolkit for Emerging Market Opportunities

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CapsCanada

The plant-based dairy alternative category is an enormous market opportunity, with emerging brands racing to innovate in Kerry dairy alternative smoothieitems such as beverages, frozen desserts and vegan slices, among others. To help companies and startups differentiate from their competition, Kerry (Ireland) has developed and released a leading-edge Plant-based Dairy Alternative Toolkit. This virtual toolkit is designed to give innovators in the U.S.the simple, scalable and sustainable solutions they need to accelerate their plant-based food and beverage product development and growth prospects.

Kerry’s toolkit provides innovators with a range of benefits: a research-based “building your brand” checklist; information on the top five development considerations; guides to help product developers create consumer-preferred taste experiences; and tips on formulating with exciting flavors that will build consumer loyalty and foster repeat purchasing. Importantly, it also discusses adding science-backed digestive and immune health-supporting ingredients that can successfully elevate a product over its competition. A series of videos present plant-based insights from Kerry experts—from flavorists and sensory scientists to dairy formulators, marketers and sustainability champions, all of whom bring extensive product development and innovation expertise that can help new products and brands shorten their pathway to commercial success.

“Emerging and innovative plant-based brands and products need straightforward expert assistance, a road map to scalability, and a focus on sustainability—which Kerry’s 2021 proprietary research says is important to 75 percent of consumers in this category,” said Elizabeth Horvath, vice president of marketing at Kerry North America. “Kerry’s new Plant-based Dairy Alternative Toolkit provides an excellent jumpstart on that road to success. You own the brand identity, and Kerry is here to help in building the product’s market appeal through simple solutions and expert suggestions that are easy to implement, scalable and sustainable.”

Creating a plant-based product begins with addressing questions on a wide range of topics, and the toolkit’s plant-based checklist provides a roadmap for developers to ask the right questions to speed up a product’s innovation journey. What are the desired flavors and texture of the new product? What about claims, nutrition, and local and international regulations? These and other key product queries are used by Kerry food scientists and applications experts to deliver clear, experienced assistance to help customers meet the plant-based challenge.

In plant-based dairy alternatives, taste is clearly the top purchase driver. Since—according to proprietary Kerry research conducted in 2021—nine out of 10 consumers purchase both dairy and plant-based items, that makes it critical for plant-based products to be, above all, delicious. Building great taste in plant-based is about taking a holistic, layered approach, from neutralizing the taste of the protein base to adding the desired dairy notes, building in characterizing flavors, and then rounding out the taste to deliver the authentically creamy and rich dairy-like taste that consumers expect.

“Overall, the key in plant-based dairy-alternative product development is combining superior ingredients in an experienced way in order to achieve the creamy and delicious taste people associate with such traditional dairy products as ice cream, yogurt and beverages,” said Horvath. “Kerry’s Plant-based Dairy Alternative Toolkit provides a fast track for emerging brands seeking to innovate, provide nutrition and deliver sustainable competitive benefits. Versatility and ease of use in application must be top of mind in approaching the plant-based revolution—a movement that has only just begun.”

To download the toolkit, visit https://explore.kerry.com/Plant-based-dairy-collection-2021?utm_source=INHOUSE&utm_medium=PR&utm_content=PLANT-BASEDDAIRYPRESSRELEASE&utm_term=21NA&utm_campaign=PLANT-BASED-DAIRY-2021&businesscategorysource=Taste-And-Nutrition&leadsource=Public-Relations&campaignsource=INHOUSE-PR-PLANT-BASED-DAIRY-2021-21NA-6700-PB121.

*Note: this toolkit is intended for download only in the U.S.

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