Kerry (Ireland) has released its 2024 global taste charts, “A World of Future Tastes,” to the global food and beverage community. The culmination of Kerry’s year-long research is a series of incisive, interactive charts created for 13 individual regional markets, according to the company.
These charts track flavor adoption and evolution around the world and provide an in-depth analysis of the ingredients and trends that will shape innovation in the food and beverage sector over the year ahead. The charts are an online resource that can be mined by product and menu developers worldwide.
To illustrate today’s pace of innovation, Kerry researchers also conducted a deep dive into the lifecycles of two long-popular heritage flavors—orange and chocolate—and examined how these mainstream ingredients are now exploding into all manner of inventive product offerings around the world. These two case studies illustrate clearly how many traditional tastes worldwide are now fusing into new, innovative applications as product creators around the globe source, combine and recombine flavors and spices from distant origins into exciting new taste experiences, according to the company.
Soumya Nair, global consumer research and insights director at Kerry, commented on the 2024 taste charts: “The global exchange and dissemination of tastes and flavors through social media and travel is still in its infancy, and globalization in food, beverage and cuisine development make this a truly exciting time to be in the industry. Although rapidly changing times can present great challenges, they also provide an unparalleled opportunity for brands to catch an emerging trend on the rise. We are seeing many unique flavor intersections in foods and beverages, and Kerry is using technologies such as Natural Language Processing, AI, social media and traditional consumer observation tools to stay ahead of the adoption curve, and to help customers navigate the emerging taste environment for products being developed in 2024.”
To access the 2024 Kerry Taste Charts for the region of your choice, visit http://bit.ly/Kerry_2024TasteCharts.
