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NutriLeads Launches New Website

Albion Minerals®

NutriLeads BV (The Netherlands) has launched a new corporate and product website showcasing BeniCaros, the company’s prebiotic and immune-training fiber ingredient. The website reflects BeniCaros’ positioning as the ingredient to fuel product innovation for functional food, beverage and dietary supplement manufacturers.

“BeniCaros sets a new standard for prebiotics by meeting the perfect mix of manufacturer and consumer expectations for new gut and immune health focused products,” said Joana Carneiro, PhD, NutriLeads chief executive officer. “BeniCaros’ unique combination of benefits and attributes help product manufacturers capitalize on market opportunities with ground-breaking innovation.”

The debut of the new website accompanies the launch of a new advertising campaign, “We’ve Got the Gold,” emphasizing the numerous benefits of BeniCaros that drive innovation.

For more information, visit www.nutrileads.com.