Articles by Eric Munson
![[Extra! Extra!] Veracity Launches Protein Powder Containing MyoVera](https://niemagazine.com/wp-content/uploads/2026/05/Muscle-Strength-300x273-1780000352.jpg)
[Extra! Extra!] Veracity Launches Protein Powder Containing MyoVera
Veracity (New York, NY), a brand specializing in science-backed metabolic health solutions, launched Metabolic Power Protein, a doctor-developed, plant-based protein designed to help people build lean, active muscle. It is created for anyone seeking sustainable energy, appetite control and long-term metabolic strength. It fills a critical gap in modern wellness—protein that powers metabolism without compromising ...
Beyond Muscle
Ingredients for strength are now seen as a wellness and longevity metric. According to Rajat Shah, co-founder of India-based Nutriventia, the muscle and strength category has undergone “remarkable transformation.” What started as a domain for bodybuilders and elite athletes has now evolved into a mainstream health priority spanning fitness enthusiasts, aging adults and everyday consumers ...
![[Extra! Extra!] The Upcycling Process for NEM and Ovolux](https://niemagazine.com/wp-content/uploads/2026/03/UpcycledIngredients-294x300-1774892611.jpg)
[Extra! Extra!] The Upcycling Process for NEM and Ovolux
Stratum Nutrition’s (Carthage, MO) NEM and Ovolux are natural ingredients derived from upcycled eggshell membrane collagen. For decades this part of the egg was largely treated as waste despite naturally containing collagen, glycosaminoglycans and other bioactive compounds. “What makes NEM and Ovolux unique is how we’ve built a proprietary process around preserving what nature already ...
What’s Up With Upcycling?
The power of upcycled ingredients for sustainable natural products. Upcycled ingredients are made from food surplus or underutilized parts of crops that would otherwise go to waste. These parts are transformed into valuable products that support sustainability while reclaiming nutrients often missing from modern diets, making them important for both people and the planet. Hannah ...
![[Extra! Extra!] Aker BioMarine Researches Brain and Muscle Health for Longevity](https://niemagazine.com/wp-content/uploads/2026/02/AgingWell-300x271-1771953269.jpg)
[Extra! Extra!] Aker BioMarine Researches Brain and Muscle Health for Longevity
Clinical research in the healthy aging area is of interest because consumers are increasingly demanding products that are both safe and credible. Rigorous science helps brands innovate responsibly, ensuring safety and efficacy, which ultimately strengthens brand reputation and loyalty. Two key areas of interest for Aker BioMarine (Norway) are brain and muscle health. “We are ...
Extending Your Healthy Timespan
Science-backed ingredients help maintain health and wellness in an aging world. In a January 2026 report from Innova Market Insights,1 consumers of all ages care more about healthy aging. Older adults, such as Boomers and Generation X, are focusing more on physical and social well-being. Younger generations, such as Millennials and Generation Z, care more ...
![[Extra! Extra!] ADM Releases Insights from Anti-Obesity Medication Survey](https://niemagazine.com/wp-content/uploads/2026/01/GLP-1-290x300-1768582121.jpg)
[Extra! Extra!] ADM Releases Insights from Anti-Obesity Medication Survey
The adoption of anti-obesity medications (AOMs) such as GLP-1 receptor agonists continues to accelerate globally with spending set to reach nearly $200 billon by 2029, according to the IQVIA Institute for Human Data Science. Illinois-based ADM’s latest proprietary consumer survey examines the latest AOM landscape, showing how both current and transitioning users are reshaping expectations ...
Beyond The Shot
The natural products industry discusses how GLP-1s have reshaped the weight-loss supplements market. GLP-1 drugs have reshaped the weight management landscape with projections rising from $6 billion in 2023 to potentially $100 billion by 2030, according to Morgan Stanley Research.1 Shil Kothari, president of Gateway Health Alliances (GHA, Fairfield, CA), noted that GLP-1 medications deliver ...
Understanding Free Radical Scavengers
Neutralizing oxidative stress for overall health and wellness. Free radical scavengers, also known as antioxidants, are molecules that neutralize unstable free radicals before they can damage cells, protein and DNA. The body maintains a delicate balance of free radicals, which are produced naturally during metabolism. However, stressors such as pollution and poor diet can skew ...
Robert Lewandowski Named Global Brand Ambassador for KSM-66
KSM-66 Ashwagandha (India/Los Angeles, CA) announced Robert Lewandowski as its global brand ambassador. The FC Barcelona striker and Poland captain will represent the brand worldwide. According to the company, the partnership will pair Lewandowski’s two-decade career at football’s elite level with KSM-66’s commitment to 4,000-year-old ayurvedic tradition of root-only extraction. His consistency across leagues and ...
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