The Positively Natural Network (PNN), a not-for-profit trade association for independent natural products retailers, manufacturers, brokers and related businesses, has announced new dates for its annual Naturally Independent Expo (NIE). The event will now be held Nov. 14-15 at the Palm Springs Convention Center in Palms Springs, CA.
“We strongly feel that these new Expo dates in mid-November will be much better for everyone all-around,” said Jeremiah Bogenhagen, president of PNN. “It is a perfect time of year for retailers to place orders for the winter season leading into the first quarter of the 2026. And the weather in Palm Springs is nearly perfect at that time of year!”
The theme for this year’s Naturally Independent Expo is: “United We Stand! Bringing Together Independent Retailers and Natural Products Vendors.”
PNN is introducing a number of new features to this year’s show, designed to help drive maximum retailer attendance to the event, Bogenhagen said. One such effort is a “Retailer Support Program” whereby retail buyers can apply to receive a free hotel room night when attending the show.
Another new initiative is a $2,000 (minimum) “Show Dollars” raffle that will be held before the opening of the exhibit hall, that will give winning retailers up to $200 in vouchers that they can use to place orders at the show. Vendors who receive the vouchers from retailers will then be reimbursed by PNN for those amounts.
A grand prize raffle will be held at the end of the show for a Mexican Riviera cruise, Bogenhagen further noted, with retailers needing to be present until the close of the show in order to be eligible to win.
On the education side, retailers will be further enticed to attend this year’s Naturally Independent Expo from the full-day “Retailing Nuts & Bolts” workshop on Friday, Nov. 14. Chairperson for the retailer education program is Starkie Sowers, director of education at Clark’s Nutrition, a successful natural products store with three locations in Southern California. The education program is co-chaired by Dan McSweeney, publisher of Vitamin Retailer magazine.
“We are committed to making this year’s Naturally Independent Expo a successful event for everyone, and urge industry manufacturers and brokers to support PNN and the independent stores by coming out to Palm Springs this November,” Bogenhagen concluded.
Exhibit space is still available for the PNN Expo, with tabletops priced at just $750 and a limited number of 10×10 booths also available for $1,000.
VRM Media is the Exhibit Sales Coordinator for the 2025 Naturally Independent Expo. For more information or to reserve a booth, contact Russ Fields at (732) 432-9600, ext. 102 (email [email protected]), or Barry Young at (732) 432-9600, ext. 103 ([email protected]). Or visit the show website at: www.positivelynatural.org.
