Pure Branding is a brand strategy, research and growth marketing consultancy that works exclusively with emerging and legacy dietary supplement brands. Since 1999, they have transformed science-driven supplement companies into beloved brands through smart strategy, research & activation. Pure Branding has led business-transforming strategies for dozens of leading dietary supplement brands including Gaia Herbs, MegaFood (acquired by Pharmavite), Nature’s Sunshine, NeoCell (acquired by Clorox), Nordic Naturals and Standard Process. Pure Branding led the brand strategy for and was an early investor in the digitally-native, personalized nutrition startup Persona Nutrition, acquired in 2019 by Nestlé Health Science.