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Sleep and Relaxation Solutions from Nature

Albion Minerals®
 
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Sleep & Relaxation Sleep & Relaxation

Sleep and relaxation are more elusive than ever—ingredient innovations help consumers achieve more rest.

There are many actions that individuals are told to take to maintain their health, such as eating clean, unprocessed foods, exercising regularly and maintaining a healthy weight. One important aspect of health that is often overlooked or merely ignored, however, is sleep quality. With a busy and active lifestyle being the norm, consumers often do not have the free time they would like for sleep or engaging in relaxing activities.

According to the Centers for Disease Control and Prevention (CDC), “Adults who sleep less than [seven] hours each night are more likely to say they have had health problems, including heart attack, asthma and depression. Some of these health problems raise the risk for heart disease, heart attack and stroke.” Not only can a lack of sleep cause these severe physical problems, but it can also cause issues such as daytime sleepiness, trouble concentrating, mental health problems and weight gain, among others. The CDC also states that most adults need at least seven hours of sleep each night, although one in three Americans do not get the recommended amount.

As a result, the market for relaxation and sleep aids is thriving as consumers learn the importance of maintaining a healthy sleep schedule.

State of the Market

Due to the widespread lack of sleep among Americans, it is no surprise that the sleep aid market is growing in the U.S. Precedence Research reports that “The global sleep aids market size was estimated at $74.3 billion in 2021 and is expected to reach around $124.97 billion by 2030, poised to grow at a [compound annual growth rate (CAGR)] of 5.95 [percent] during the forecast period 2022 to 2030.” Melatonin, one of the most widely used sleep aid supplements available on the market, is often a go-to for consumers, and its sales are growing. According to GlobeNewswire, “the [Global melatonin market was valued at $1.51 billion in 2021, and it is expected to reach a value of $3.93 billion by 2028, at a CAGR of 14.8 [percent] over the forecast period (2022-2028).” It seems, fortunately, that consumers are beginning to realize that they may need some assistance getting an adequate amount of sleep so that they can function well and stay healthy.

Another issue among consumers is the inability to relax, which is often caused by stress. In fact, Market Research Future reported that the “Global stress relief supplements market size is projected to register a CAGR of 6.75 [percent] and reach a value of [$756.6] million by 2028.” Research shows that stress management has become a global concern for health, mental wellness and productivity, making consumers turn toward supplements for relief and relaxation.

Due to all of these issues being faced by consumers in an increasingly hectic society, ingredient manufacturers are responding to consumer demands and trends as they arise.

Trends/Consumer Demand

“We are seeing a demand to shift toward ingredients that help support better sleep and better next-day functioning as opposed to just falling asleep,” said Chris Sadewasser, global product manager, Kemin Industries (Des Moines, IA). He elaborated, “When we look at the market for sleep supplements, we are really seeing a shift in how the market is viewing these ingredients. Traditionally, sleep supplements have focused on providing support in getting to sleep. However, today we are seeing more of a shift in focus on supplements that help you get better sleep and have better next day functioning.”

Sadewasser continued, “As the sleep supplement industry continues to grow, consumers are beginning to pay more attention to the types of ingredients that are in their products. With a desire for more botanical-based ingredients and ingredients that do more than just help you fall asleep, manufacturers are having to seek out alternative options to traditional ingredients.”1

Carlos Rodríguez, communication manager, Pharmactive Biotech (Madrid, Spain), concurred, adding that “the market is continuously expanding, especially after the recent global events, where cases of occasional stress and sleep difficulties have increased exponentially. New studies are continually emerging to support the use of botanical ingredients for relaxation and sleep.”

Some of the most popular traditional natural sleep and relaxation aids, according to Rodríguez, include “valerian, California poppy, bach drops and … products that include melatonin in their composition.” Melatonin, he noted, is the most widely accepted ingredient by consumers. However, “although it is a product that has a large number of studies that support its use, in recent years, some detractors have appeared, as new studies could indicate that melatonin helps people to fall asleep, but that the quality of sleep is not good.” As a result, in recent years, “new ingredients such as saffron, lemon balm and passionflower have appeared and are becoming much more popular in this market segment.”

Consumers have a few concerns when looking for sleep and relaxation supplements, according to Rodríguez, especially “that they are not really effective, or that they may create some kind of dependency.” Therefore, due to the growth of the market and the appearance of “’miracle’ products, consumers do a lot of research on the ingredients currently on the market. They want to use those products that offer the best guarantees for their health and provide optimal results.”

As a result of the latest trends and consumer expectations, ingredient manufacturers are innovating new solutions that can help people relax, fall asleep and stay asleep.

Ingredients for Relaxation & Sleep

“Kemin [entered] into the sleep ingredients space in 2020 with the launch of DailyZz,” explained Sadewasser. “DailyZz is a natural, proprietary botanical blend that clinical research shows can significantly improve both sleep quality and next day functioning in seven to fourteen days [in healthy adults].”2 The randomized, double-blind, placebo-controlled trial studied the effects of daily supplementation with DailyZz over the duration of 30 days in a group of 100 healthy participants 22-50 years old, explained Sadewasser. “Participants were supplemented with DailyZz or placebo 30 minutes before going to sleep each day. They were asked to keep a diary, track their sleep habits with a Fitbit and use a computerized daytime function test (Joggle) over the course of 30 days.” The study found that “those who took DailyZz compared to the placebo had two times better sleep quality, five times improved concentration, 20 ms faster reaction time in a concentration task, two and a half times better judgement in risk-taking scenarios and 60 percent improved visual recall and processing,”2 Sadewasser said. “To our best knowledge, DailyZz was the first clinically studied ingredient to show at the same time sleep quality and next day functioning improvements in healthy people.” He added that the ingredient is easy to formulate with, is water soluble and can be complementary with melatonin in finished products.

Kemin also offers an ingredient called FloraGLO Lutein, which has been on the market for 26 years. “Lutein can help protect your eyes from blue light,” said Sadewasser. “Evidence suggests that increased exposure to blue light can impact your circadian rhythms, leading to sleep disruption.”3 Indeed, blue light can have a significant impact on sleep, and it’s difficult to avoid today when screens are a significant part of most consumers’ daily lives. Working professionally on a computer, phone or tablet, watching TV and playing video games all involve blue light-emitting screens.

According to Harvard Health Publishing in from the Harvard Medical School, titled “Blue light has a dark side,” “While light of any kind can suppress the secretion of melatonin, blue light at night does so more powerfully. Harvard researchers and their colleagues conducted an experiment comparing the effects of 6.5 hours of exposure to blue light to exposure to green light of comparable brightness. The blue light suppressed melatonin for about twice as long as the green light and shifted circadian rhythms by twice as much ([three hours vs. 1.5 hours]).” Supplements like FloraGLO Lutein, therefore, can help consumers to protect their eyes and achieve better sleep.

“Our relaxation and sleep ingredients have been part of our product portfolio since the creation of the company,” said Rodríguez. “Thanks to the in-depth knowledge we have acquired over the years about saffron extracts, we have reinforced and vindicated the properties that safranal and crocin have in improving mood and improving sleep quality. This has enabled us to develop affron, an all-natural ingredient that helps relaxation and reduces sleep problems.”

Pharmactive conducted research in 2021 into the “night-time intake of a saffron extract (affron) on sleep quality in adults with sleep problems, which showed incredible results even with a single intake one hour before bedtime,” explained Rodríguez. “To help demonstrate that our products are reliable, Pharmactive has used scientific research as its main validation tool. Communication is specialized and high-level media is paramount to getting this information to the customer. The ingredient is included in products such as Saffromood (The Netherlands), Tri Sleep (U.S.) and Triptofano Tri (Spain). Advice for Manufacturers

“Whenever you are evaluating new ingredients, there are many points to consider,” said Sadewasser. “Will the ingredient work in the type of application you are working with (gummies vs. capsules, etc.)? is the ingredient backed by science? and does the supplier meet your quality standards? to name a few.” He added that “Kemin’s team of technical experts will work with you to help with formulation into the application you would like. Our DailyZz product is made with the highest quality standards and backed by a clinical study. We work to provide you with top-notch customer service and the highest level of quality in our products and services. As consumers continue to become more aware of the ingredients in their supplements, having science-backed branded ingredients, like DailyZz, can help strengthen manufacturer’s messages.”

Rodríguez advised that “At a time when the choice of relaxation and sleep products is huge, it is essential that manufacturers provide clarity and show results based on clinical studies that are published in leading scientific journals.” Furthermore, “In an industry where ingredients offer similar results, manufacturers are looking for alternatives that have scientific backing and meet customer demands for new ingredients, [such as] clinical studies, [whether the ingredient is branded] and value-added ingredients.” NIE

References:

1. FMCG Gurus – Sleep and Stress Management in 2022 – Global Report. October 2022.

2. Kemin Internal Document TD-19-6000, A Randomized, Double-Blind, Placebo-Controlled Study to Assess the Effects of a Proprietary Spearmint Extract Blend, on Sleep in Healthy Men and Women. DailyZz sleep study conducted by Dr. Michael Grandner, Univ. of Arizona, 2020. Publication for peer review under development.

3. Tosini G, Ferguson I, and Tsubota K (2016). Effects of blue light on the circadian system and eye physiology. Mol Vis. 24: 22:61-2272. 2. S.

For More Information:

Kemin Industries, Inc., www.kemin.com
Pharmactive Biotech Products, S.L., usa.pharmactive.eu

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Albion Minerals®
 
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