Colorado-based Softgel Co. has announced the launch of its newly redesigned website, reflecting a new chapter in the company’s evolution as part of the Bioriginal Group of Companies.

The new website is built with brand owners and product developers in mind, making it easier than ever to explore Softgel Co.’s full-service contract manufacturing capabilities, the company stated. From soft gel encapsulation to bottling, bulk offerings and private label packaging, visitors can quickly navigate the upgraded site to find the services and solutions they need to launch a new product or scale an existing line.

The launch also marks the official reveal of Softgel Co.’s refreshed branding—part of a broader integration with Bioriginal’s vertically integrated supply chain. As a GMP (good manufacturing practice)-certified facility, Softgel Co. now benefits from ingredient sourcing, formulation support, encapsulation and final packaging from Seed & Sea to Shelf.

“Softgel Co.’s new website reflects the strength of our fully integrated supply chain as part of the Cooke Family of Companies,” said Shannon Sears, president and CEO of Bioriginal. “With Bioriginal’s ownership of Kroppensteder Ölmühle, POS Biosciences and Cyvex Nutrition, we provide a reliable source of nutritional oils and nutraceuticals that enables Softgel Co. to guarantee authenticity and value in every product. By combining trusted ingredient sourcing, streamlined production, and complete transparency, we’re making it easier for brands to innovate and bring high-quality soft gel products to market faster.”

The new website features include:

• Build Your Own Soft Gel Page: An educational resource that walks customers through available shell types, nutritional oils, and soft gel formats.
• Contract Manufacturing Information: Clear guidance on services from formulation to finished product.
• Product Filter System: Quickly browse Softgel Co.’s standard offerings by filtering through health benefits, gelatin type, oil types and more.

The redesigned site reflects Softgel Co.’s focus on quality, speed and flexibility—helping innovative brands bring products to market with greater confidence, according to the company.

“We wanted to create more than just an updated website,” said Chad Stephens, Softgel Co. plant manager. “We wanted to build a resource that shows who we are, what we offer, and why we can be a trusted soft gel manufacturer for brands needing low MOQs and quick lead times.”

For more information, visit www.softgelco.com.