In the rapidly evolving landscape of health and wellness, consumers are becoming more discerning and demanding about the products they choose. According to Nutrition Business Journal, more than 80 percent of consumers say that a product should be easily absorbed by the body. Consumers also favor product convenience and functionality.

According to Specnova (Tysons Corner, VA) LipoVantage liposomal ingredients offer that and much more, by not only providing enhanced bioavailability and performance to many of today’s most popular natural ingredients but also by optimizing potency and stability. Liposomal ingredients are also easy to formulate with and can be included in a wide range of formats such as capsules, tablets, drink powder mixes, and even gummies.

“Liposomes are an evolving technology in the natural product space, and not as understood as other delivery methods,” said Medicinal Chemist and Specnova founder and CEO Sebastian Balcombe, MS. “Producing these ingredient powerhouses requires a unique manufacturing environment and years of experience. While some companies claim to create liposomal ingredients, most fail at creating true liposomes. In essence, consumers aren’t getting the high-performance ingredients they’re paying for.”

“As a company dedicated to elevating the standards of liposomal product manufacturing and validating, Specnova consistently exceeds the expectations of our customers and the consumer. That’s why we’re introducing the TruLiposome Verified seal—a mark of excellence which means that our ingredients have passed rigorous testing standards that validate their integrity as true liposomes.

According to Balcombe, Specnova’s validation process is rooted in advanced science—leveraging the latest research, technology and manufacturing techniques to ensure the liposomes in the products you purchase are true liposomes and of the highest quality.

“Third-party validation testing is essential for ensuring the efficacy of liposomal ingredients,” he explained. “We collaborate with top research departments at universities in the United States and a dedicated team of specialized scientists to validate all of our liposomal ingredients. This ensures that they meet all of the key criteria that represent optimal efficacy and performance.”

TruLiposome Validation Criteria:

1. The liposome needs to be between 100 and 200 nanometers. This is tested through Dynamic Light Scattering (DLS) analysis and Cryo Transmission Electron Microscope (cryo TEM).
2. The strength of the liposomal sphere is confirmed by measuring its Zeta potential. This measures the encapsulation efficiency of the liposome to keep the active ingredient inside and prevent leakage while passing through the acidic environment of the stomach.
3. The liposome must be spherical and well dispersed, which is tested using a Scanning Electron Microscope (SEM). SEM is used to see the outside of the liposome.
4. The liposome must be free of ingredient leakage. This factor is tested through CryoTEM. CryoTEM is also used to confirm what type of liposome was created. This technology looks inside the liposome.
5. Powder X-ray Diffraction (XRD) is used to confirm the presence of the various components of the formulation, which will be further confirmed via SEM.
6. Optical microscope technology reveals how easily the formulation disperses.

“Trust is the cornerstone of brand loyalty,” said Balcombe. “In an age where consumer skepticism is high and loyalty is hard-earned, the TruLiposome Verified seal stands as an important tool to build and maintain that trust. We value transparency and are committed to providing you with the best ingredients delivered through cutting-edge science and technology.”

For more information, visit https://specnova.com/lipovantage/truliposome-validation/.