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U.S. Sales of Herbal Supplements Increase by 5.4 Percent in 2024

by Shari Barbanel | September 17, 2025

According to the American Botanical Council (ABC)’s 2024 Herb Market Report, retail sales of herbal dietary supplements in the United States reached a record $13.231 billion in 2024. Consumers spent $680 million more on herbal supplements in 2024 than 2023, a 5.4 percent increase, and the second consecutive year of growth following a slight post-pandemic decline in 2022. The ...

ABC Launches HerbTV on YouTube

by Shari Barbanel | February 25, 2025

As part of its ongoing educational mission for consumers, academia, industry, media and government, the nonprofit American Botanical Council (ABC) has announced the official launch of ABC’s YouTube channel, HerbTV. HerbTV from the ABC on YouTube.com is the home of more than 180 educational videos on medicinal herbs and related health and wellbeing content and ...

U.S. Sales of Herbal Supplements Increased in 2023

by Shari Barbanel | September 24, 2024

According to American Botanical Council (ABC)’s 2023 Herb Market Report, U.S. consumers spent an additional $533 million on herbal supplements in 2023 compared to 2022, a 4.4 percent increase in annual sales. The 2023 report is based on U.S. retail sales data provided by SPINS and Nutrition Business Journal (NBJ). The report was co-written by Tyler ...

New BAPP Paper Reveals Challenges in Determining Adulteration Rates for Popular Botanical Ingredients

by Shari Barbanel | September 18, 2024

While reports confirming the adulteration of specific botanicals are published on a regular basis, reliable data regarding the extent of the adulteration in botanical dietary supplements and herbal medicines are lacking. The nonprofit ABC-AHP-NCNPR Botanical Adulterants Prevention Program (BAPP) therefore initiated a systematic review of publicly available information on the authenticity of five popular botanicals, and preparations ...

U.S. Sales of Herbal Supplements Decline Slightly in 2022

by Shari Barbanel | February 28, 2024

A report co-authored by the American Botanical Council (ABC, Austin, TX), SPINS (Chicago, IL) and Nutrition Business Journal (NBJ) stated retail sales of herbal supplements in the United States totaled an estimated $12.121 billion in 2022, a 1.9 percent decrease over the previous year. This marks the first time in almost 20 years that annual sales declined. ...

Botanical Adulterants Prevention Program Releases SOP for Disposal of ‘Irreparably Defective Articles’

by Shari Barbanel | October 25, 2022

The ABC-AHP-NCNPR Botanical Adulterants Prevention Program (BAPP) has announced the completion and public availability of its long-awaited Best Practices Standardized Operating Procedure (SOP) for the Disposal/Destruction of Irreparably Defective Articles. These best practices are a voluntary standards initiative designed to assist responsible buyers in the herb, dietary supplements, food, cosmetics and over-the-counter (OTC) drug industries ...

In Memoriam: Steven Foster, ABC Board Member, Author & Photographer

by Shari Barbanel | January 18, 2022

The American Botanical Council (ABC) has announced the passing of author, photographer and ABC Board of Trustees member Steven Foster. Mark Blumenthal, ABC founder and executive director, has released the following statement: “It is with a deeply saddened heart that I share with you the unexpected news of the passing of our dear friend, longtime ...

ABC Seeks Executive Director as Blumenthal Moves to Advisory Role

by Shari Barbanel | April 23, 2021

American Botanical Council’s (ABC) Founder & Director Mark Blumenthal has released an open letter to ABC members and the herbal products community stating that the ABC is seeking a new executive director (ED). “We are seeking an experienced and talented person who will help direct, manage, and lead ABC as it continues to provide and ...

INS Farms Supports Elderberry Fingerprint Testing

by Shari Barbanel | October 28, 2020

Devin Bennett, CEO of Missouri-based INS Farms, a leading grower and supplier of North American elderberry ingredients, has announced the company’s commitment to continued authenticity of its elderberry, as demand continues unabated. According to the Botanical Adulterants Prevention Program (BAPP), including American Botanical Council (ABC), the American Herbal Pharmacopoeia (AHP), and the National Center for ...

ABC’s Gayle Engels to Receive Inaugural Award for Excellence in Herbal Education

by Shari Barbanel | January 3, 2019

The American Botanical Council’s (ABC) Special Projects Director Gayle Engels will receive The Herb Society of America’s (HSA) inaugural Madalene Hill Award for Excellence in Herbal Education at the HSA’s Educational Conference and Annual Meeting of Members in Madison, WI, in June 2019. According to the HSA, the Hill Award honors those who “have a ...

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