Specialty Enzymes
Naturally Independent Expo

Eighth Annual NIE New Ingredient Awards Call for Entries

adaptogen


[Sponsored Content] Ashwagandha Adulteration: An Escalating Challenge to Quality and Trust

by KSM-66 Ashwagandha | July 9, 2025

Ashwagandha, a flagship herb of Ayurveda, known as the “King of Herbs,” is now a globally favored adaptogen, especially in key markets such as the United States. In recent years, the sector has seen substantial growth, attributed to extensive scientific research, marketing, and investment efforts surrounding the best-selling ashwagandha root extract, KSM-66. The increasing consumer ...

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