Advantra Z
Sports Nutrition’s Widening Playing Field
Average Joes outnumber jocks when it comes to this category’s target consumers. Their needs are guiding new product innovation and, ultimately, rehabbing a bruised reputation.The category of sports nutrition supplements may bring to mind a very particular group of consumers, namely, bodybuilders and extreme athletes who are highly educated on fitness and will try almost ...
Brands With Backing
Branded ingredients have gained distinction as ingredient manufacturers have invested in clinical trials and consumer marketing, as well as formed partnerships with major product manufacturers.For manufacturers, the benefits of a high-quality branded ingredient can be significant. Below are six examples of branded ingredients on the market, as NIE details how the companies behind them provide ...
Gmp Compliance
As June marks complete industry compliance with FDA GMPs, NIE talks to suppliers, manufacturers and certifiers about their experiences, what GMPs mean to the industry and missteps companies must avoidWHen Sunil Kohli’s company began examining the facilities where its psyllium health supplement products were being contract manufactured, Kohli said he was shocked by what was ...
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