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Powering Promotion Through Personal Selling
In today’s fragmented marketing communications environment, brand managers have a dizzying array of options when it comes to how they can promote their products. Readers of this column may recall that we are simply obsessed with the “Marketing Mix” (aka the Four P’s of Marketing). These are Product (what we sell), Price (what we require ...
CRN President Commits to Combat Deceptive Advertising of Weight Loss Products
The Council for Responsible Nutrition (CRN) reacted to Missouri Senator Claire McCaskill’s grilling on Capitol Hill of Dr. Oz for not being responsible and for cheapening his show by promoting weight loss products. Speaking at the United States Senate Committee on Commerce, Science and Transportation’s Subcommittee on Consumer Protection, Product Safety and Insurance hearing “Protecting Consumers ...
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