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Eighth Annual NIE New Ingredient Awards Call for Entries

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Extending Your Healthy Timespan

by Eric Munson | March 2, 2026

Science-backed ingredients help maintain health and wellness in an aging world. In a January 2026 report from Innova Market Insights,1 consumers of all ages care more about healthy aging. Older adults, such as Boomers and Generation X, are focusing more on physical and social well-being. Younger generations, such as Millennials and Generation Z, care more ...

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