Claim Substantiation

[Extra! Extra!] Impacts on Sports Nutrition Manufacturers According to Rajat Shah

by Julianne Gardner | October 1, 2026

Market and regulatory developments with the greatest impact on sports nutrition manufacturers today. The following five regulatory and market developments are reshaping sports nutrition manufacturing, according to Rajat Shah, co-founder of Nutriventia (India). Structure-function claim substantiation requirements are tightening. The FDA (U.S. Food and drug Administration) has been increasingly rigorous about requiring robust human clinical ...

Beyond Claims: The Future of Evidence-based Brand Validation

by Dr. William D. Clark | January 16, 2026

How data-driven proof is becoming the foundation of consumer trust and investor confidence. The Industry Is Hitting an Inflection Point The nutrition and wellness industry is experiencing a fundamental realignment, one where credibility, not creativity, has become the defining competitive advantage. For decades, supplements and functional foods relied on marketing-led claims, compelling narratives, and broad, ...

Digital Newsletter

Nutrition Industry Executive Magazine

Industry Professionals
Stay Informed!

Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Nutrition Industry Executive magazine and digital newsletter.

Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.