consumer awareness
Contract Manufacturing Comes of Age
Brands today are embracing contract manufacturers as true partners in their products’ success. The Participants Are: Annie Eng, CEO, HP Ingredients, Bradenton, FL, https://hpingredients.com Mark LeDoux, Founder and CEO, Natural Alternatives International (NAI), Carlsbad, CA, www.nai-online.com Vincent Tricarico, Vice President of Contract Manufacturing, NutraScience Labs, Farmingdale, NY, www.nutrasciencelabs.com Eugene Ung, CEO, Best Formulations, City of ...
Strategic Branding
Creating a clear brand image that effectively connects with consumers enhances the long-term viability, confidence and stability of a product. It’s not a new concept, but the methods for achieving that goal have been evolving.Creating a brand helps simplify the ability to distinguish products from among a wide range of offerings. In a crowded marketplace, ...
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