consumer trends
![[Extra! Extra!] Bringing New Ingredients to Market With Nutriventia’s Jennifer Clancy](https://niemagazine.com/wp-content/uploads/2024/07/New-Ingredients-300x206-1722518174.jpg)
[Extra! Extra!] Bringing New Ingredients to Market With Nutriventia’s Jennifer Clancy
Nutrition Industry Executive (NIE) asked Jennifer Clancy, global marketing director for Nutriventia (Mumbai, India and Westfield, NJ), to share a case study on bringing a new ingredient to market. NIE: Please outline a case study of bringing a new ingredient to market, including pre-launch and post-launch planning. Clancy: When introducing a new ingredient, Nutriventia follows ...
Relaxing in a Post-pandemic World
The pandemic caused higher stress and insufficient sleep, but consumers have become more aware of ways to improve sleep hygiene and relaxation naturally. Stress and sleep became growing problems, especially during and after the COVID-19 pandemic. According to 2022 data from the American Institute of Stress (AIS), around 78 percent of adults said the pandemic ...
The Growth of Muscle and Strength Products
Muscle and strength supplements aren’t just for bodybuilders or athletes. According to Healthline.com, muscle strength not only boosts athletic activity, but also improves overall health. For example, strong muscles can improve stability, balance, flexibility and healthy body weight while potentially improving mood, energy levels and sleep patterns. Consumers have noticed and the sports nutrition category ...
Registration is Open for Vitafoods Europe 2023
Registration is now open for Vitafoods Europe 2023, the leading global platform for nutraceutical, functional food and beverage, and dietary supplement professionals. The event, which features Title Sponsor KSM-66 Ashwagandha, is set to welcome more than 15,000 attendees from around the globe to the Palexpo Convention Centre in Geneva, Switzerland (May 9-11) and online (May 1-12). Visitors can experience ...
Health & Wellness Trends: Balancing Science With Consumer Appeal
When it comes to health and wellness in the food industry, a challenge we all face is to deliver on quickly changing consumer trends while still ensuring products meet the appropriate regulations and do not deceive consumers. This is especially daunting because consumer trends change at a much faster pace than science. We might see ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Nutrition Industry Executive magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Featured Listings:
