differentiation
Creating Stand-out Supplements
Achieving brand differentiation with advanced dosage form technologies. The market for dietary supplement delivery systems and the technologies behind them have changed drastically over recent years. Innovation has altered the space, driven by a number of trends—from the growing demand for botanical supplements to the booming market for probiotic solutions. At the same time, the ...
Name Brand Investment
Regulations and quality issues increase demand of proprietary ingredients.In the last 15 years or so, the supply of natural ingredients has exploded. Dietary supplement and/or functional food manufacturers are faced with an ever-expanding array of ingredients to consider for their formulations. The concept of branding an ingredient has become more popular over the past 10 ...
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