digestive health
Demand for Digestive Health Solutions Continues to Rise
The defining nutrition trend of 2020 has probably (and unsurprisingly) been the growing interest in immune health. However, the pandemic has also made consumers more aware of their wellness generally, and more determined to protect it. In particular, the pandemic appears to have increased interest in digestive health, of which 13 percent of consumers worldwide ...
Something to Chew On: Revitalizing the Digestive Health Category
Digestive health is emerging as a powerful focus for consumers. There is growing opportunity for products that are easy to digest—physically and educationally. Gut feelings, on people’s minds today, are not just about the physical sensation felt in one’s abdomen in response to a situation, it’s also about figuring out how to combat digestive issues. ...
Gut Check
Digestive health can be considered an underserved market of the dietary supplement industry with enormous growth opportunity. According to the 2019 HealthFocus U.S. Trend Study, gastrointestinal/gut health is one of the largest growing health concern categories. Probiotics are still the market leader in digestive health space when it comes to supplements, with a predicted compound ...
New Research Reveals Shifting Priorities in Active Nutrition
Exclusive research has shown clear changes in the preferences and priorities of the active nutrition market, which will shape its progression in 2020 and beyond. The collaboration between FrieslandCampina Ingredients (The Netherlands) market research experts, FMCG Gurus, pinpoints three overarching global trends. Tapping into “a holistic approach to health,” “conveniently nutritious” and “conscious indulgence”will help ...
Combining Ingredients: Creating New Generation Supplements
From joint health, active nutrition and healthy aging to heart health, digestive health and immune support, a growing number of consumers are now taking an increasingly proactive approach to maintaining overall health. This has also fueled the rise of the personalization trend, which is gaining traction as the ways in which people define and address ...
Walnuts Impact Gut Microbiome and Improve Health
Diets rich in nuts, such as walnuts, have been shown to play a role in heart health and in reducing colorectal cancer. According to a study from the University of Illinois, the way walnuts impact the gut microbiome—the collection of trillions of microbes or bacteria in the gastrointestinal tract—may be behind some of those health ...
The Quest for Optimal Gut Health
Driven by consumer demand, the landscape for digestive health ingredients is being transformed. The digestive system holds the key to one’s overall health, and it ought to be treated as so. Digestive diseases affect approximately 60 to 70 million Americans annually according to the National Institute of Diabetes and Digestive and Kidney Diseases, while 36.6 ...
Beyond The Gut
Known for aiding in regulating digestive health, probiotics are proving that they can do much more..The probiotics market is on the rise. Once considered a smaller, lesser-known category in the U.S., it is now growing as Americans increasingly understand that probiotics are a “good bacteria” that their bodies need. While probiotics have been gaining popularity ...
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