endurance
Fueling Performance
Active nutrition ingredients go beyond the physical. Active nutrition ingredients are rapidly growing in popularity among consumers, and have even crossed over into other health categories. While these ingredients have long focused on physical endurance and exercise performance, emerging active nutrition ingredients are now being applied for mental and emotional health as well as everyday ...
On Your Mark, Get Set – Formulate!
The active nutrition category continues to be exciting as more consumers look to boost their workouts, games and competitions. When you think about it—20 percent of any market is pretty large and therefore, an outstanding target. According to Statista research, one in five American adults exercise every day, and 23 percent accomplish the recommended amount ...
Kerry Releases Functional Beverage Consumer Research Report
Immune, gut and heart health continue as important concerns for functional beverage consumers, while beauty and sports performance are on the rise, according to new research by Kerry (Ireland). Kerry surveyed more than 10,000 consumers from 18 countries across North America, South America Europe, the Asia Pacific, South Africa and Australia to learn more about ...
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