fitness
On Your Mark, Get Set – Formulate!
The active nutrition category continues to be exciting as more consumers look to boost their workouts, games and competitions. When you think about it—20 percent of any market is pretty large and therefore, an outstanding target. According to Statista research, one in five American adults exercise every day, and 23 percent accomplish the recommended amount ...
How to Win in the Sports Supplement Arena
The sports and fitness supplement market is thriving—here’s how you can be a major player. On any nice day, anywhere, you can see many people walking, running, cycling. At the same time, gyms and yoga studios are hosting people whose common goal is to get fit and healthy. Athletes are not the only ones seeking ...
Targeting Emerging Markets in Sports Nutrition
For a wide variety of active individuals, achieving a personal best—whether it’s an endurance sport such as long-distance running, cycling or swimming; or the ability to lift heavier weights, or improving one’s tennis swing, or acing new yoga poses—is a feeling of personal fulfillment that is so deep because it’s hard won. The growth of ...
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