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PLT Releases New Consumer Research on the Effects of ‘Mood’ in the Sports and Active Nutrition Category
PLT Health Solutions, Inc. (Morristown, NJ) has announced the release of new consumer research on how cognitive states – or mood – affect their sports and active lives. The report – Feeling Active – reviews a study of 546 people in five countries on a broad range of topics ranging from thoughts on mental energy, stress, sleep ...
Positive Energy
Energy products are reaching a broader audience, and safety is a priority. If you would like to know who is buying energy-enhancing supplements and products today, there is no one group to target. “The market for energy-enhancing products is diverse and includes various demographics and lifestyles,” said Alexis Collins, director of product & brand strategy, ...
Ditch the Goals and Proclaim a Word
Ten years ago, I ditched the New Year’s resolution goals and replaced them with a single word. My yoga instructor motivated me to do this after sharing how she had used this practice of naming a single word as her mantra and goal for each year. At the time, this idea really resonated with me ...
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