health span
Extending Your Healthy Timespan
Science-backed ingredients help maintain health and wellness in an aging world. In a January 2026 report from Innova Market Insights,1 consumers of all ages care more about healthy aging. Older adults, such as Boomers and Generation X, are focusing more on physical and social well-being. Younger generations, such as Millennials and Generation Z, care more ...
Reframing Aging
Natural ingredients aim to provide a longer health span. Worldometer data shows the global life expectancy is now at 73.3 years and the perception of “growing old” is evolving. Today’s consumers are leaving behind the negative concept of “anti-aging” to embrace the natural aging process instead. According to NielsenIQ (NIQ), healthy aging is no longer ...
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