Holistic
“Cardiovascular Calm” Messaging Has Consumer Appeal, Lycored Research Shows
The idea of “calm” resonates with consumers of products for cardiovascular wellness, research has shown. Lycored (Be’er Sheca, Israel) surveyed 505 men and women in the U.S. and the U.K. All were over the age of 50, the age group most likely to purchase supplements for cardiovascular wellness. They were asked what they saw as ...
MetaBrand Now a Certified B Corporation
MetaBrand (Edison, NJ) reported the company has become a Certified B Corporation. MetaBrand joins more than 1,000 Certified B Corporations, or “Benefit Corporations,” from more than 60 industries across 34 countries. The company reported the prestigious designation is awarded to a new breed of company—one that uses the power of business to solve social and ...
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