MetaBrand Now a Certified B Corporation

MetaBrand (Edison, NJ) reported the company has become a Certified B Corporation.

MetaBrand joins more than 1,000 Certified B Corporations, or “Benefit Corporations,” from more than 60 industries across 34 countries. The company reported the prestigious designation is awarded to a new breed of company—one that uses the power of business to solve social and environmental problems, as well as meet higher standards of social and environmental performance, transparency and accountability.

Eric Schnell, founder of MetaBrand, said “we are thrilled to join other socially conscious Certified B Corporations and help pave the way for other businesses ­ for all businesses ­ to begin this shift.”

Unlike traditional corporations, a Certified B Corporation is legally required to consider the full, holistic impact of its decisions not only on shareholders, but also on all stakeholders, such as workers, suppliers, the community and the environment, stated MetaBrand, adding to become a Certified B Corporation—B Lab, the nonprofit organization that certifies and supports B Corporations, conducts a rigorous evaluation of to determine if a business meets the comprehensive performance standards need for certification.

For more information, call (888) 611-5573 or visit www.metabrandcorp.com.