LycoRed
Lycored Opens New Facility in New Jersey
Lycored has launched a state-of-the-art processing facility in Branchburg, NJ for its carotenoids, vitamins, minerals, amino acids and real food ingredients. The new plant enables the company to maximize the purity, efficacy and shelf-stability of its ingredients while exponentially increasing output capacity. It provides advanced capabilities for milling, blending, drying and coating, with extensive opportunities ...
Two in Three Consumers Fear Vitamin D Deficiency During Lockdown, Lycored Survey Shows
Israel-based Lycored has spotlighted the role of vitamin D supplementation during the coronavirus pandemic, with two in three consumers concerned they are not getting enough of the micronutrient. Vitamin D helps regulate levels of calcium and phosphate, which are needed to keep bones, teeth and muscles healthy. Along with factors such as age and poor ...
“Cardiovascular Calm” Messaging Has Consumer Appeal, Lycored Research Shows
The idea of “calm” resonates with consumers of products for cardiovascular wellness, research has shown. Lycored (Be’er Sheca, Israel) surveyed 505 men and women in the U.S. and the U.K. All were over the age of 50, the age group most likely to purchase supplements for cardiovascular wellness. They were asked what they saw as ...
Lycored Calls on Industry to Write to a Stranger During Coronavirus Crisis
Lycored (Israel) is calling on the nutrition industry to reach across the quarantine divides and nourish people in need of connection during the coronavirus crisis. The company is encouraging industry professionals to write an anonymous note of encouragement, appreciation or general positivity to a stranger. The letters will be printed and included in meals being ...
Lycored Shares Success of Japan Umbrella Honesty Project
Giving back to the community is important to Lycored (Be’er Sheva, Israel), no matter where in the world the company is, and Lycored knew it wanted to do something special for the launch of its Good in Bloom program in Japan. Fast-paced days filled with distractions make it hard to notice opportunities to be thoughtful ...
Lycored Launches Lycopedia Educational Hub
Lycored (Orange, NJ) has announced the launch of its Lycopedia, an interactive educational hub that tells the narrative journey of lycopene and its effect on the body during different stages of life. By creating the Lycopedia, Lycored hopes it will act as a timeless resource that showcases the incredible health benefits of lycopene, the red-hued ...
Lycored Sells Premix Business to Prinova
Prinova (Carol Stream, IL) has announced it has reached an agreement to acquire Israeli-based Lycored’s China and United Kingdom Premix operations. As part of the transaction all the company’s premix-related activities and assets, which are based mainly in the U.K. and China, will be transferred to Prinova. The divestment is another step in executing the business ...
Lycored Puts “Cultivating Wellness” at the Heart of New Brand Identity
Lycored (Orange, NJ) has launched a new corporate brand identity to help cement its commitment to well-being and enhance the company’s image globally. The new strategic positioning is fronted by a contemporary logo that echoes Lycored’s heritage as a supplier of natural ingredients derived from the tomato. This is complemented by a straightforward slogan that ...
USDA Raises Tomato Lycopene Limit for Meat
In a game-changing move, the USDA approved a five-fold increase in the level of tomato lycopene allowed as a colorant in ready-to-eat (RTE) meat products, according to LycoRed., Ltd. (Israel). This increase allows tomato lycopene colorants from manufacturer LycoRed to effectively replace FD&C Red #40 and carmine in a wide assortment of deli meats, sausages ...
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