marketing messages

Keep It Clean

by Janet Poveromo | July 1, 2012

Clean label,” a term used by food manufacturers and marketers, has increased its frequency in product development conversations. Not intended to be used in marketing messages, “clean” represents a constellation of attributes.Ivan J. Wasserman, a partner with Washington, D.C.-based Manatt Phelps Phillips LLC, said there is no legal definition of “clean label,” and the term ...

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