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Building Trust Through Disagreement: Communication Strategies in a Polarized World
When an oxygen tank exploded aboard Apollo 13 on April 13, 1970, the mission to land on the moon ended in an instant. Three astronauts were suddenly fighting for their lives nearly 200,000 miles from Earth, while engineers and flight controllers inside NASA’s Mission Control in Houston, TX raced to solve problems that had never ...
The 6 Costs of Entry for DTC Supplement Brands
There is no question that growth in direct-to-consumer (DTC) business has exploded over the last decade. Many digitally native brands have disrupted their industries, demonstrating the power that comes with owning your customers’ experience. DTC e-commerce sales have tripled in the past six years, and analysts predict sales will reach $150–$200 billion in the next ...
The NutriPharma Coalition Launches
The NutriPharma Coalition is a collaboration between natural ingredient companies, nutraceutical scientists and open-minded pharmaceutical companies to develop patented nutraceutical medicines solving many of the health issues facing the average health care patient at an affordable cost. According to Pharma Manufacturing Magazine, the average cost to develop a new pharma drug is $800 million. Much ...
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