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Antioxidant Makeover

by Barabara Schmidt | October 1, 2015

Have antioxidant health claims lost credibility? In recent years, antioxidants have been added to an array of food, beverages and supplements for their perceived health benefits. From fruit juices to popsicles, breakfast cereals and gummy snacks, and scores of dietary supplements, numerous labels prominently display the word, “antioxidant.” However, advances in the research on antioxidants ...

The Benefit of Hydroxytyrosol

by Shari Barbanel | June 1, 2013

Olive oil and its uses can be traced throughout history.The ancient Greek poet Homer called it “liquid gold,” while the father of modern medicine, Hippocrates, used it in a number of his medicines. And today, the olive oil-centered Mediterranean diet is touted for its ability to decrease the risk of stroke.While the health benefits of ...

Providing Efficacy In Theory And Practice

by Janet Poveromo | May 1, 2012

Researchers, suppliers and manufacturers are stepping up efforts to prove ingredient efficacy—but it’s often consumers who have the last word.While it may have specific meanings in different fields, the definition of the word “efficacy” is the power to produce an effect. In the supplement industry, how suppliers, scientists, manufacturers and, ultimately, consumers perceive the effect ...

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