patients
Direct-to-Practitioner Supplement Companies: Do Patients Care About Your Brand? (An Updated Perspective)
Eight years ago, in 2017, I wrote an article for Nutrition Industry Executive magazine about how patients didn’t care about supplement brands. What they cared about was what their health care professional (HCP) recommended. At that time, patients were practitioner loyalists, not product brand loyalists. As someone who has been managing a chronic personal health ...
Companies Serving Health Care Practitioners Need Specific Support
Companies that market supplements and functional foods predominantly to health care practitioners have unique interests and challenges that require specific support. How can these companies best serve and be in tune with health care practitioners who monitor and advise patients’ supplement use? Trust between patients and their health care professionals is critical for providing quality ...
OmegaQuant Partners with Standard Process to Offer Omega-3 Index Test Kit
OmegaQuant (Sioux Falls, SD) has partnered with Standard Process (Palmyra, WI) to offer an Omega-3 Index testing kit to help health care practitioners better educate and support patients’ health. By partnering with OmegaQuant, the premier lab for Omega-3 Index testing, Standard Process is better able to help patients support conditions related to cardiovascular health, brain health, and a ...
LifeSeasons Launches Ingredient Science Library
Over the past year, LifeSeasons and a team of medical professionals and industry leaders have been collecting clinical research summaries on 200-plus ingredients used in their 36 condition-specific formulas. The newly launched Ingredient Science Library combines years of medical expertise on various health conditions as well as published clinical research all in one platform. The ...
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